5 ways to use INSTAGRAM as a WRITER

Hello sweet readers.

I could talk for hours (and have) on the importance of using Instagram as an influencer, for your brand and business. To save you time, I’m going to share 5 ways to be using Instagram as a WRITER. But just know, there’s LOTS to say on this topic and I’m just a DM away if you have any questions. 😉

Before I dive in, for those who need convincing that Instagram is where you should put focus and energy into…Yes, even as a writer…Yes, even if you’re not a young person, Yes, even if you’re already on FB and Twitter…here’s one of the biggest reasons why YOU NEED TO BE USING THIS APP.

There are over 600-700 million ACTIVE users. 600-700 MILLION ACTIVE users, using the app every single month…most using it daily.


the hashtag #Reading has been used over 15 million times.


In case that didn’t convince you, Instagram has created more AMAZING features on their app, and it’s only going to continue to get better. Let me show you. This is my profile.

Your profile is a one stop shop of awesome that tells you EVERYTHING your followers need to know about what your brand (you!) is about.

Your feed is full of your photos and captions. 

Instagram Stories allows you to live stream, post videos and photos…furthering your connection with your audience. 

Highlights (the 5 circles under the bio) is to feature MORE of your content. Its genius!

Your Bio allows you to share info about you, your brand, and what your audience can expect from following you. 

There’s a very easy way for people to direct message you. 

You have a link in your bio to direct your followers to your website, amazon, etc. 

Please trust me, Instagram is where you wanna be.

Here are 5 easy ways to use Instagram as a writer. 

  • SHOW BEHIND THE SCENES OF YOUR WRITING WORLD. Take photos and post videos of your writing space, what inspires you, those long hours you’re staying up to edit…show it! This will allow your audience to feel like they are involved in your journey. Thats a strong connection…especially when your book is published. They’ve been on the ride with you.
  • SHOW THINGS YOUR READER WOULDN’T KNOW ABOUT YOU JUST FROM READING YOUR BOOKS OR BLOGS. Right here is the magic! Wouldn’t you love to know what Jane Austen’s favorite meal was? I WOULD! If she had had Instagram she could have shown us that. SHOW YOUR READERS! What do you do for fun? What’s your favorite beverage? What movies and music do you personally enjoy?
  • POST PHOTOS OF ITEMS THAT YOU LOVE AND THAT INSPIRE YOU. This is a GREAT image(s) to capture and share on Instagram. Do you journal? Do you walk in the park? Do you have favorite novels? Do you love cozy socks? Maybe a pet you adore? SHOW US. These are things to connect you even further with your followers.
  • SELFIES!!!! Who just rolled their eyes? lol. I don’t care how old you are, you can and should take selfies. Your readers want to see YOU!!! I wish I had some cool selfies of Charles Dickens and J.R.R. Tolkien. They don’t have to be glamor shots but your audience wants to see YOU every once and a while. You can even get creative (it’s encouraged) and post pictures of yourself at a coffee shop, at your computer, reading a book…On Instagram, staged photos are not bizarre, they’re kind of expected!! I love it because it’s a lot like making art. 🙂
  • QUOTES. This one is easy sweet friends. Using apps like CANVA make creating quotes super simple to do. You can share your own quotes, from your writing, or inspiring quotes from others. LOTS of people do this on Instagram and it’s VERY popular.

Writers, young and old, please use this app and trust the process. It’s a space to be creative, reach your audience and an audience who hasn’t even discovered your awesome YET. 

Be consistent. 

Be creative.

Connect with others.

Showcase your passion.

Dont quit. 


A special thank you to Rebekah for making my title cover image. It was so sweet and I love it. You rock!


  1. Kimberly | 31st Jan 18

    Love this! I will be implementing some of the suggestions you mentioned.

  2. Bonnie Lyn Smith | 1st Feb 18

    I am SO glad I came here today. I am not on Instagram and have needed someone to point out the value since social media takes up so much time, and I was afraid to add one more to the mix. This is so helpful! Thank you. Pinning, tweeting, sharing!

    • Jillian | 1st Feb 18

      Yay! Im so glad Bonnie. It’s an amazing platform that every entrepreneur, writer, etc should be on! SO excited for you to start your Insta-journey. 😉 And thanks for sharing. xoxo

  3. Rebekah Love Dorris | 1st Feb 18

    Yay! I’m so glad you liked it! I love this post. So helpful. I adore Insta, but I’m not doing all I should. Yesterday I actually tried mimicking your bio. So I’m trying! Thanks so much for the encouragement! 🙂

  4. Jen Bodenmuller | 2nd Feb 18

    Such a good reminder of why it matters to keep up my social platforms! I think I’m always nervous I’m going to ‘bug’ people with posts, but how else are they going to get to know me and want to read my work? Thank you for the encouragement!

  5. Renzi | 2nd Feb 18

    IG is my favorite social media platform, so these are very helpful tips moving forward.

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