Your social media accounts are the frosting on the cake that is your brand, business, or blog. -Jillian Lancour
Being a brand stylist and working with mostly writers and bloggers to build their platform, I am asked a lot about which social medias to focus on the most.
My answer is always the same.
YOUR FOCUS SHOULD BE YOUR WEBSITE.
Social media is powerful and it is absolutely 100% needed and expected if you’re taking your business or brand seriously. But it is the frosting. Your website is your cake, the foundation…your focus.
Even though you have profiles/accounts with Instagram, Twitter, Facebook, Pinterest, etc. YOU HAVE NO CONTROL OVER WHAT HAPPENS THERE. They could shut down, they could shut you down, they could change their policies. Look at all the issues people are having now that Instagram’s algorithm changed. It’s harder to grow now and we can’t do much about it.
You do, however, control your website/blog.
It’s easy to pour yourself into Instagram and leave your blog/website behind. Here’s some quick tips to help with this.
Ask yourself, If my social media profiles went down today, would all my followers know where to find me on my website?
Social media is the frosting. Your website is the cake.
Happy Friday Sweet Friends,